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What’s in a name? When it comes to highly marketable student athletes in 2013, such a question has precipitated heated debate. After all, Texas A&M and the college game in general have profited highly off the likes of Johnny Manziel’s star power, yet the sophomore phenom and Heisman Trophy winner from last year recently found himself embroiled in an autograph controversy that quite nearly became a scandal…over signing his name for dollars. In this week’s SLAM Feature Article, Dave Zirin examines the value of the collegiate athlete’s namesake, and how the NCAA’s role in governing amateur competitors might just be at the biggest crossroads in its history.

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