When it comes to a brand that embodies the spirit of performance, you needn’t look much further than Under Armour. From the gridiron to the hardwood and every field in between, UA outfits anyone who sweats, and after just 17 years in business has become one of the nation’s most respected and trusted athletic apparel brands. They make some pretty fresh kicks as well. In today’s SLAM Feature Article, SLAM Magazine Editor-in-Chief Ben Osborne introduces some of UA’s most recent advancements in basketball sneaker technology by walking and talking with four of the company’s sponsored athletes (one of them, Kemba Walker, is in the margin of our homepage). The company innovation begins with CEO Kevin Plank and continues with the people who conceptualize, create and market the products. Undoubtedly, it’s a corporate culture that leads by example, and Prohoopstrength.com is proud to be outfitted, associated with, and sponsored by a performance leader that always trains with the pros.
In addition, today’s Daily Assist is courtesy of Mike Brungardt, former strength and conditioning coach of the San Antonio Spurs, and is another important tip for training for the demands of basketball. As always, if we repeat it ad nauseam, there’s a reason why…it’s important. Basketball is an anaerobic sport, and while an aerobic base is important to establish at the beginning of your offseason, you need to train for the strength and power components of the game predominantly. There’s an old saying in the field of strength and conditioning that goes “mixed training leads to mixed results-” maximize your performance by maximizing the relevant focus of your training efforts.
Enhance your performance with Under Armour, and keep your training on point to improve your basketball strength and conditioning. As always, check out our Community Forums to interact with some awesome strength coaches on a number of great strength and conditioning topics.
Yours in health and fitness,
Managing Editor, Prohoopstrength.com
SLAM Feature Article: La Familia