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Pimp My Kicks

Posted in: Must Read

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It’s seems as though every star player has one. No, not an agent. A shoe customizer. Representation when it comes to a player’s kicks is a must in today’s sporting landscape, and what was once a business that functioned solely on the down low is now as mainstream as a Twitter handle. In today’s SLAM Feature Article, John Brilliant looks at some of the up and coming names in custom shoe design, and how their unique craftsmanship keeps LeBron’s feet as fresh as his game.

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