“We were always smart enough, to be naive enough, to not know what we couldn’t accomplish.” Such words exemplify the entrepreneurial lifeblood of Kevin Plank, CEO of Under Armour, and one of the world’s most influential figures in the field of performance athletics. For the man who at one time headquartered UA from the basement of his grandmother’s Washington D.C. home, the notion of “cannot” has long been synonymous with “will not.” For a company that reported revenues of $1.83 billion in 2012, it’s clear that willpower and innovation are intangible assets that no balance sheet will ever accurately account for. Undoubtedly, the underlying message of I WILL is present in every facet of anything the company puts its logo on.
In today’s SLAM Feature Article, SLAM Magazine Editor in Chief Ben Osborne hangs out with Under Armour basketball athletes Brandon Jennings, Raymond Felton, Greivis Vasquez and Kemba Walker, while detailing the company’s emersion into the basketball footwear market. If there’s one thing that can be assured, it’s that the spirit of growth, innovation, and teamwork is woven into every component of Under Armour’s game-changing reach. As for the sneakers themselves? Let’s just say that innovative = badass!